Ad Targeting Firm Turn Gets $80m Investment

Ad targeting specialist Turn has raised $80m in a Series E round of financing, which will be invested in its technology platform, data science and machine learning algorithms, and cross-channel and data-focused products.

Silicon Valley-based Turn's cloud solution enables data management, cross-channel advertising and advanced analytics through a single platform. New funding has been led by ClearBridge Investments, Firsthand Technology Value Fund, Northport Investments and Pine River Capital Management, with participation from current investors Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures. To date, Turn has raised more than $135m in venture funding.

CEO Bill Demas (pictured) comments: 'Turn is helping global businesses unlock new opportunities for growth by providing the real-time insights that enable them to find, understand and communicate with their most valuable audiences - at the right moment, on the right device, and at the right time. We're pleased by the addition of these new investors, and the re-commitment of our existing ones, as we accelerate Turn's growth and global expansion in 2014.'

Web site: www.turn.com .