Fast-Growing Cello to Rebrand Consumer Wing

Insight and marketing group Cello has recorded double-digit 2013 revenue growth in its Health and Consumer divisions, according to a trading update.

The statement was released ahead of the group's financial results which will be published on 20th March.

Cello's insight division includes agencies Leapfrog, 2CV, MRUK, RS Consulting, Insight Research Group and MSI. In 2012, the firm split its business into two divisions: Consumer and Health.

For the Health segment, Cello reports 'strong performance' for revenue and profit, with the majority of revenues coming from outside the UK, and the US being the largest overseas market for the division. Cello also saw 'strong revenue growth' in the Consumer division, and while a large, non-recurring contract from an existing client expanded rapidly in the second half of 2013, the firm says the division's blue-chip client base provides several opportunities to replace it during 2014. An increasing proportion of Consumer revenue was won from outside the UK, and Cello says that with three US offices and three Asian offices, the business is now 'well positioned' to sell and deliver global assignments.

During the second quarter, Cello Consumer will be re-branded as 'Cello Signal', to encompass social media and mobile research, and digital communications services.

In today's statement, the firm said: 'The group starts the year with good momentum from the last quarter of 2013, and, although it is only early in the new year, the Board is confident of a strong year for the group.'

Web site: www.cellogroup.co.uk .