Confirmit Buys Social Media Analytics Firm Integrasco

Online MR software company Confirmit has acquired social media intelligence and text analytics specialist Integrasco. Terms of the transaction were not disclosed.

Founded in 2004, Integrasco develops analytical technology solutions to help companies track performance across social media, traditional media and customer channels, and to mine unstructured text and insights. The firm operates from offices in London, UK, Oslo and Grimstad, Norway, and Chengdu, China.

Confirmit says the deal, which follows the previous acquisitions of CustomerSat in 2012, Techneos in 2011 and Pulse Train in 2007, will enable businesses to gather relevant social media feedback at the point of experience.

Terry Lawlor (pictured), EVP Product Management at Confirmit, comments: 'Integrasco has created some of the most innovative and effective social intelligence and text analytics solutions on the market. We're delighted that both Confirmit and Integrasco's customers will have the opportunity to achieve greater insights through integrating social and text analytics with their voice-of-the-customer and market research programmes.'

Web sites: www.confirmit.com and www.integrasco.com .