Redican to Replace Ironside as NRS Chief Exec

In the UK, the National Readership Survey has announced that Radio Advertising Bureau MD Simon Redican will be its next CEO, replacing Mike Ironside when he leaves at the end of June.

NRS provides audience research for more than 250 British newspapers and magazines, through a continuous survey with a sample of 36,000 interviews a year, conducted in respondents' homes. In 2012, NRS launched its PADD service, which includes web site and print readership figures for all major UK newspapers and magazines, along with data from more than 400 web sites.

Ironside joined in 2009, having previously worked as a newspaper industry consultant, and served as MD of the Mail on Sunday, prior to which he was Commercial Director of the Daily Mail. Earlier, his agency-side background included stints working for FCB, TBWA, Chetwynd Haddons and Time & Space.

Redican (pictured) has spent the past seven years as MD of radio industry marketing body the Radio Advertising Bureau (RAB). He previously worked as a Strategist at News International, and Head of Sales at Classic FM, before which he held senior roles at Starcom MediaVest, Carat and The Media Shop.

NRS Chairman Simon Marquis comments: 'Mike will be a very hard act to follow and has given the NRS five fantastic years of energy and commitment, for which we are all extremely grateful. Simon's broad media experience, many contacts in the business, his fantastic track record at RAB, and most of all his enthusiasm to take on the NRS role, make us both excited and relieved that we have found someone with exactly the right capabilities to take NRS forward.'

Web site: www.nrs.co.uk .