Big Data Firm Origami Logic Raises $15m

US-based Origami Logic - which offers a self-service visual marketing analytics platform - has closed a $15m Series B round of funding. Money will be used to expand the firm's engineering, sales and marketing efforts to meet increasing demand.

Based in Menlo Park, CA, the company combines data visualization, big data analytics and other data science technologies to help clients analyze their social media, mobile, web, search, display and e-mail campaigns.

In 2012, the company raised $9.3m in Series A financing from Accel Partners' Big Data Fund, along with Lightspeed Ventures Partners and other investors. The latest round also featured these firms but was led by Jafco Ventures.

Opher Kahane (pictured), Origami Logic's CEO and co-founder, comments: 'We're thankful for the confidence that Jafco and our existing investors have shown us. Their support will enable us to continue to innovate in the marketing intelligence domain and invest in the resources we need to effectively serve the market.'

Web site: www.origamilogic.com .