Hall & Partners Merged with The Modellers

Marketing services giant Omnicom has merged its advanced analytics and predictive modelling agency The Modellers into its ad and brand research specialist Hall & Partners.

Based in Salt Lake City, Utah, The Modellers specializes in applying advanced analytics and predictive modelling to marcoms business issues, and combines am academic heritage in marketing science with particular expertise in product development, line optimization, pricing, segmentation, message testing and brand strategy. The firm was founded by Jeff Brazell (pictured), who will a new team combining The Modellers with Hall & Partners' existing marketing science staff.

Commenting on the merger, Vanella Jackson, Global CEO of Hall & Partners said: 'Uniting our teams enables us to take an innovative leap forward in the new, richer world of data. Together, we will create more insight, value, and even better advice for our clients, around what really matters to people, brands, and our clients' business.'

Web sites: www.omnicomgroup.com , www.hallandpartners.com and www.themodellers.com .