Ad Delivery and Analytics Firm Jivox Raises Funds

Online multi-screen ad technology provider Jivox has raised $5.8m in Series C funding, which it will use to expand sales and marketing of its ad delivery, tracking, demographic analytics and purchase intent analytics platforms.

Based in San Mateo, California, Jivox provides advertisers with an online, self-service tool to create multi-screen ads using stock footage, images, music or their existing media assets. Its flagship Jivox IQ platform allows agencies and publishers to produce dynamic data-driven ads, while its BrandGage real-time analytics platform enables campaign performance tracking.

New funding has been led by Fortisure Ventures, with participation by Shah Capital and existing investors Opus Capital, Helion Advisors, and CEO and founder Diaz Nesamoney (pictured), who says that the investment will enable his firm to accelerate its 'market leadership'.

Web site: www.jivox.com .