BehaviorMatrix Gains Human Emotion Analysis Patent

In the US, behavioral analytics firm BehaviorMatrix has been granted a patent for its system for classifying, measuring, and quantifying human emotions, and perceptions in social media communications.

Launched in 2012, the firm offers proprietary technology which enables it to identify emotional drivers and track them over time. Its new patent combines computational linguistics, big data algorithms, signal processing statistics, machine learning, and quantum information theory, along with crowd science, to detect and measure emotional signals within digital content - such as postings on social media.

Once this data is captured, the company can identify that content and provide insight into the implications and likely behavioral outcomes for advertising platforms, while enabling the right messages to be delivered to the consumer to initiate the intended behavioral response.

CEO Bill Thompson comments: 'This patent, along with our extensive patent portfolio in process, enabled us to build the SmartView platform, which provides a new way to measure and analyze emotion in digital environments. This technology gives advertising and CRM the science to measure and quantify emotional reactions and behavioral responses, which will lead to targeted, and more importantly, meaningful digital advertising and marketing.'

Web site: www.behaviormatrix.com .