Kantar Launches Panels in Nigeria, Kenya and Ghana

Kantar Worldpanel has expanded into Africa with the launch of new consumer panels in Nigeria, Kenya, and Ghana.

Kantar Worldpanel has provided insights into consumer purchasing and usage habits on a local and global scale for more than 40 years. The panel network, which covers sectors such as FMCG, impulse products, fashion, telecoms and entertainment, now has a presence in 59 countries.

Through an alliance with sister agency TNS RMS, the existing 3,000-strong Nigeria household panel has been enhanced and re-launched; while in Kenya and Ghana, the agencies have set up completely new panels. All three provide an understanding on consumer behaviour by region, social class, household size and age of the main household purchaser.

Adeola Tejumola (pictured), CEO TNS RMS WECA, comments: 'Africa is rapidly evolving and this alliance with Kantar Worldpanel is an important step for FMCG brands wanting to gain critical insight and understanding about the African consumer. With robust samples, more accurate data collection and new tools for analysis, this partnership will generate greater insight for our clients and will help to integrate them with the international perspective that Kantar Worldpanel brings.'

Web site: www.kantarworldpanel.com .