Spring and Tuned In Mixed for Tonic

UK-based, consumer-focused Spring Research has announced it is 'merging' with its online communities specialist, Tuned In Research, under a new brand, Tonic Insight.

Tuned In was launched as Spring's youth division in 2006, and has flourished, moving to a larger London office in late 2012 and opening in New York last April. Both companies make use of new technology and new approaches in their qual research, and say the new, larger agency 'by combining their talent and resources... will be very well equipped to meet the insight demands of today's more agile business world.'

Spring boss Steve Phillips, who becomes CEO of Tonic, comments: 'We are seeing clients' worlds changing. The pace and structure of business is becoming more instant and iterative. So clients need more agile insight companions. The merger of Spring and Tuned In gives Tonic a bigger opportunity to be the research running mate for our clients in this exciting new world.'

Web site: www.tonicinsight.com .