Socialbakers Secures $26m Funding Round

Czech Republic-based social media monitoring firm Socialbakers has completed a $26m Series C financing round, and says it will invest in new product development initiatives, while strengthening client support, sales and marketing in the US and other markets around the world.

Launched in 2009, Socialbakers offers benchmarking and analysis, including brand performance metrics, to enable companies to measure the effectiveness of their marketing campaigns across all major social networks. In the past year, the firm has doubled its headcount from 150 to 300, with plans to expand to more than 400 in 2014, and it has opened offices in New York, Singapore, Paris and Munich.

New funding has been led by Index Ventures, with participation from existing investor Earlybird, and adds to the $2m secured in 2011, and $6m raised a year later. The latest funding values the business at close to $200m.

CEO Jan Rezab (pictured) comments: 'Socialbakers is uniquely positioned to deliver the much needed insights into content, engagement and advertising that enable marketers to succeed in social marketing. This funding will further establish our authority in social analytics, publishing and advertising to brands and agencies based in the USA, and globally.'

Web site: www.socialbakers.com .