Passenger Goes to China with AMD Partnership

US-based online community specialist Passenger has expanded to China through a partnership with Asia Market Development (AMD).

AMD was set up last year by former Nielsen colleagues Jeff Stewart and Christophe Cazes to provide alternative research approaches to the larger global firms which they say offer 'inflexible solutions' not designed for the Asian market. Passenger has bases in Los Angeles, Palo Alto and New York City and develops online insight communities. Now the firms will combine AMD's market expertise with Passenger's technology to allow brands to gain deeper insights and foster innovation across mainland China and Southeast Asia.

Thomas Finkle, Passenger CEO, comments: 'We are thrilled to partner with AMD to meet the growing need for private online communities in China and Southeast Asia. With our partnership, we'll bring unique, innovative and game-changing solutions to connect to their customers with consumers in new ways to capture consumer insights.'

Web sites: www.thinkpassenger.com and www.amdresearch.com .