Sprinklr Buys Social Media Analyst Dachis Group

In the US, social media management specialist Sprinklr has acquired social media and brand analytics firm Dachis Group for an undisclosed sum.

Austin, Texas-based Dachis uses a proprietary big data platform to help marketers gather and understand their customers' social media conversations in real-time.

Over the next three months, Sprinklr will integrate Dachis' brand analytics, content optimization and employee advocacy solutions into its own platform, while the Dachis team will join Sprinklr's Services Enablement practice. Sprinklr founder and CEO Ragy Thomas says the addition of the Dachis technology will accelerate his firm's product development by at least twelve months.

Founder and CEO Jeff Dachis comments: 'Our clients have been demanding a real-time social solution that gives them the ability to gain insights, take action anywhere within the enterprise and measure effectiveness. Ragy's clear vision for how enterprises will manage social experiences at every touchpoint, along with Sprinklr's deep enterprise experience and extensive client and analyst validation, confirms that this was the right transaction to build on our longstanding vision for the evolution of social business.'

Web sites: www.sprinklr.com and www.dachisgroup.com .