Leger Links to Red C for European Push

Canadian firm Leger Metrics has partnered with Dublin-based Red C Research, in order to extend its reach to Europe.

Red C offers quant and qual projects to a wide range of clients, while also running monthly polls for the Sunday Business Post. Through the agreement, the firm will offer European retail, banking, foodservice and other multi-location organizations access to Leger Metrics' measurement methodologies and technologies.

Red C Chief Exec Richard Colwell (pictured) comments: 'By combining our expertise in market research and analytics with Leger Metrics' survey data capture and powerful reporting technology, we can offer clients a unique, end-to-end customer experience management solution. This will greatly enhance the tangible value we bring to our clients.'

Web sites: www.legermetrics.com and www.redcresearch.ie .