Cello Brings Health Businesses Closer Together

UK-based marketing services group Cello has unified its health-oriented agencies under the Cello Health brand, bringing together five existing businesses.

The five, which Cello says 'have been collaborating under an integrated leadership team', are Insight Research Group, The MSI Consultancy, Cello Business Sciences, MedErgy HealthGroup and Mash Health Group. Each will continue to offer its full range of specialist services, but the Group hopes the new structure will allow better cross-fertilisation between them.

The new offer will consist of three distinct capabilities: Cello Health Insight: global marketing research and customer insight; Cello Health Consulting: strategic consultancy; and Cello Health Communications: evidence and engagement.

Cello has already announced its intention to rebrand its Consumer division during the second quarter as 'Cello Signal', to encompass social media and mobile research, and digital communications services.

Cello Health Chairman Stephen Highley says clients are looking for new ways to address the complex and changing environment and opines: 'Many agencies talk integrated thinking, but in reality this is rarely the case. This results in constant re-briefing, muddled thinking and confusion. By combining our extensive mix of capabilities, we will enable clients to look at complex market challenges through multiple lenses, to take critical decisions with greater confidence, and deliver commercial and clinical success in today's healthcare landscape.'

Web site: www.cellogroup.co.uk .