Sizmek Gains MRC Accreditation for Viewability Metric

Digital ad management company Sizmek has received Media Rating Council (MRC) accreditation for its 'viewable impression' verification metric, which determines whether a web site viewer actually had an opportunity to see an ad as the advertiser intended.

Sizmek's data-driven ad management solution Sizmek MDX delivers multiscreen digital campaigns, including mobile and social media, and covering display, video and rich media. Its viewability solution provides advertisers with information on the viewable rate of an ad placement; the recordable rate of web pages upon which a campaign appeared; average duration of ad views, average surface area viewable for an ad placement; and campaign cost data relating to viewable and non-viewable impressions.

Sizmek says the award follows previous MRC accreditations for display, rich media, and digital video ad impressions, as well as ad campaign data for unique reach and average frequency.

CMO Ricky Liversidge (pictured) comments: 'Clients who have been testing out our viewability solution since last year can now progress with us as their trusted solution in 2014 knowing that the product is even stronger, with higher recordable rates as well as the new stamp of approval from the MRC.'

Web site: www.sizmek.com .