InsightExpress Appoints Ad Measurement SVP

In the US, online research and analytics company InsightExpress has appointed former Hall & Partners exec Jim Forrest as Senior Vice President of Ad Measurement Solutions.

Forrest (pictured) spent the last eleven months at brand and communications researcher Hall & Partners as Global Partner, Digital. Prior to this he worked for OTX/Ipsos, most recently as Head of Digital Strategy for Ipsos ASI in the USA, and previously responsible for advertising products and innovation at OTX. Before Ipsos acquired Synovate, he worked there as SVP in charge of teams in Chicago, NYC and Atlanta.

In his new role, based at InsightExpress' Stamford, CT headquarters, Forrest will be responsible for identifying and supporting client development efforts across the firm's account teams, and guiding product innovation across its suite of digital marketing solutions.

He will report to co-CEO Drew Lipner, who comments: 'Jim brings to the table deep industry expertise, an ability to conceive and direct truly powerful innovations, and a talent for identifying and exceeding client needs. His dedication to advancing the industry is very much in line with our goals here at InsightExpress, and I look forward to working together.'

Web site: www.insightexpress.com .