Eye Tribe Announces Cloud-based Eye Tracker

Multi-platform eye tracking software firm The Eye Tribe has introduced a cloud-based platform called EyeProof, allowing users to collect and analyse data on where people look on a web site or ad, from multiple devices and locations simultaneously.

Founded in 2011 and based in Copenhagen, Denmark, The Eye Tribe offers a system that can calculate where a viewer is looking using information from their face and eyes. The new EyeProof platform has been developed to gain a 'richer view' of how people actually engage with web sites and ads. Data can be analysed across multiple platforms and users in a cloud-based server, and users can log on to the platform to view heatmaps, 'gazeplots' and statistics. EyeProof is also a fully mobile eye tracking system that allows designers to test ads and web sites on a tablet.

Co-founder and CEO Sune Alstrup Johansen (pictured) comments: 'This is a major step forward for user testing and research, and demonstrates what the future holds in store with eye tracking technology. We envision a time when we'll go from the thousands of people currently using our eye tracking device, to millions of people as the technology becomes mainstream and multiplatform with full integration into computers, laptops, tablets and smartphones.'

Web site: www.theeyetribe.com .