AnalytixInsight Buys Social Media Analyst, Places IPO

Canadian big data firm AnalytixInsight is to acquire social media analytics specialist OneUp for a mixture of shares and cash. The firm has also launched an IPO to raise $4m to fund future acquisitions.

AnalytixInsight will transfer one million common shares and pay $150k in cash, with a further two million common shares due after the deal has closed.

OneUp offers a suite of tools, include desktop and mobile apps, focused around data collection and social media intelligence across the B2B and B2C marketplaces. Chaith Kondragunta, CEO of AnalytixInsight, comments: 'OneUp's expertise in social analytics will add a very exciting extension to our product platform and allow us to offer in the near term the same value-added insight to social data as we currently do with financial and company data.'

Separately, AnalytixInsight (which operates through its CapitalCube data analysis platform) has launched a private placement, offering up to 7.27 million units - each unit consisting of one common share and one half of a share purchase warrant. New funds will be used for general working capital needs and to help finance future acquisitions.

Web sites: www.capitalcube.com and www.oneupinsights.com .