RED C Launches Online Omnibus in Ireland and UK

Dublin-based RED C Research has launched a new online omnibus called RED Line, which enables users to ask questions in Ireland, the UK, or both markets together.

Dublin-based RED C was founded in 2003 and offers quant and qual projects to a wide range of clients, while also running monthly polls for the Sunday Business Post. In 2011, the firm merged with OI Research to create 'one of Ireland's biggest independent research groups'.

The new RED Line reaches a representative sample of 1,000 adults aged 18+ in Ireland, and 2,000 in the UK, twice a month. Fieldwork takes place over two weekends each month, with just a week between confirmation of questions and receipt of top-line results. Representative samples are reached for each survey using the company's own and partners' online research panels in the UK, with quotas set across gender, age, region and class.

CEO Richard Colwell (pictured) comments: 'The launch of this new omnibus service provides an excellent addition in Ireland to our well-respected RED Express telephone omnibus. Our further link up with Populus Data Solutions in the UK, means we can provide a very competitive service for those who want to access both Ireland and the UK at the same time, with the same questions, while ensuring quality data collection and analysis.'

Web site: www.redcresearch.ie .