SurveyMonkey Partners to Add Social Media Data

Social media analyst Pick1 and DIY survey firm SurveyMonkey are integrating services to allow customers a simple way to collect and analyse survey respondents' social media data.

Through the integration, SurveyMonkey customers will be able to access their surveys via the Pick1 interface, and see their survey results in real-time, enhanced with social media data. The deal will provide information from more than 200 social media data points from over a dozen sources, including Facebook, LinkedIn, Twittter and Google+, and the firms say the combination can be used for researching consumer behavior, exploring new product ideas, and gauging customer satisfaction.

Paolo Privitera (pictured), CEO of Pick1, comments: 'Thanks to Pick1 and SurveyMonkey's integration, matching customer opinions with contextually driven information is made easy. SurveyMonkey's survey feature set, combined with our deep social analytics and remarketing and retargeting capabilities, create a one stop, easy and quick to deploy tool for customers who want to know more about who is behind their survey.'

Web sites: www.pick1.com and www.surveymonkey.com .