Purdie Pascoe Opens in Chicago and San Francisco

UK-based medical market research agency Purdie Pascoe has expanded to the US, appointing former Ipsos Healthcare exec Muhammad Asim as Senior Vice President in Chicago, and Josina 'Hector' Habegger as an Associate Director in San Francisco.

The firm, which was set up in 2008 by former Synovate Healthcare directors Marianne Purdie and Guy Pascoe, offers full service qual and quant marketing research to the medical device and diagnostics industries. With the new recruits, the company now has nine full-time executives based in the UK and US.

Asim joins with more than fifteen years' research experience, the past ten of which he spent at Ipsos (and previously at Synovate Healthcare before its acquisition by Ipsos), managing the company's medical device practice in the US. He began his career at the Advisory Board Company, providing best practice research, consulting and advisory services to hospitals and health systems.

Habegger worked most recently in Hall & Partners' health division, prior to which she was a Research Coordinator at Columbia University Medical Center, a Pharma Project Director at Maritz Research, and Senior Research Analyst at Synovate Healthcare.

Marianne Purdie comments: 'We are thrilled to be establishing a presence in the US by bringing on board Muhammad and Josina. Their combined leadership and experience working with medical device clients across many product categories allows us not only to enhance our services, but also to strengthen our strategic thinking and commercial acumen.'

Web site: www.purdiepascoe.com .