BrainJuicer Hires Former NeuroFocus Senior Partner

BrainJuicer has appointed former Nielsen NeuroFocus exec Jeff McDonald as Vice President, North America, overseeing the firm's new Southeast account team.

McDonald (pictured) joins with more than twenty years' marketing, MR and consulting experience in both client and agency roles. Most recently, at Nielsen NeuroFocus, he served as Senior Partner in the Consulting Practice and SVP Business Development overseeing Shopper and Consumer Insights in Retail and CPG. Prior to this, he held senior roles at SpectraComm, Sealed Air Corporation, Maritz and Reddy Ice. He holds an MBA and an MHA from The University of Dallas, where he has served as an Adjunct Professor in the Graduate School of Management.

In his new role, McDonald will support Brent Snider, EVP - Eastern US, who says his arrival will help to further expand the firm's presence in the US. He comments: 'Jeff has a great System 1 behavioral background and perspective that will prove an asset to our clients in the Southeast, and to all of our US account teams.'

Web site: www.brainjuicer.com .