Ipsos InnoQuest Launches 'Insight Accelerator'

Innovation and forecasting business Ipsos InnoQuest has launched a new methodology called the 'Insight Accelerator', allowing marketers to test innovations and ideas through a process that takes just two days.

The new approach taps into Ipsos' experience in innovation to understand consumer motivations and needs, and uses co-creation communities and real-time evaluation, along with consumer panels and other online methods, to deliver validated insights and ideas.

Barbara Garau, Global Director of Product Development says development of the new process has been driven by clients' needs to develop innovations in short timeframes. 'By utilizing our overnight testing capabilities and leveraging time zone differences to our advantage, we are able to dramatically shorten the insights-to-ideas process. This ensures that ideas are not only stronger earlier on in the development process, but that fewer risks and costs are involved as well,' she adds.

Web site: www.ipsos.com .