BrightRoll Adds Moat's Viewability Metrics

US-based digital video ad services firm BrightRoll has added Moat's video viewability measurement solution to its platform, to help clients optimize their video ad campaigns.

BrightRoll allows advertisers to initiate campaigns with access to billions of video impressions each month, and measure them using a reporting suite featuring tools from research partners including comScore, Nielsen, Vizu and InsightExpress. The firm also provides an audience analysis and behavioral targeting platform, to help brands connect with consumers in particular niches.

Through its partnership with viewability measurement firm Moat, BrightRoll will add MRC-accredited viewability measurement and reporting to its platform, to give advertisers confidence that their ads can be seen by their target audience.

Moat CEO Jonah Goodhart comments: 'As programmatic video advertising solutions are increasingly adopted throughout the industry, it is crucial that there are trusted methods in place for detecting that ads paid for are, in fact, seen. BrightRoll is dedicated to empowering its customers with transparent viewability metrics, and Moat is thrilled to bring our best-in-class viewability measurement to the market.'

Web sites: www.brightroll.com and www.moat.com .