Preact Gets Funds for New Behavioral Science Platform

US firm Preact has announced its official launch, helped by a $4.6m Series A round of funding. The firm offers a proprietary service using behavioral science, machine learning and big data analytics to help software companies increase customer spend and reduce churn.

Based in San Francisco, the company tracks detailed session-level usage of web and mobile applications and server APIs, then models usage and behavior patterns to predict which customers are likely to leave a service, renew or upgrade.

New funding has been led by Trinity Ventures, and will be used to expand Preact's product team and sales and marketing efforts. Previous investors Atlas Ventures, Karlin Ventures, Bee Partners and Lion Wells Capital also participated in the new funding.

Christopher Gooley (pictured), co-founder of Preact, comments: 'Trinity's expertise in helping SaaS companies execute will be invaluable to us throughout our next phase of growth. We are excited to work with Trinity Ventures as we bring modern analytics to customer success leaders.'

Web site: www.preact.com .