Online Video Behavior Platform Tubular Raises $11m

Tubular Labs - whose online video marketing platform provides insights based on the behavior of more than 150 million individual viewers - has closed an $11m Series B round of funding.

Over 2,000 publishers, between them delivering two billion monthly views to 200 million subscribers, use Tubular to grow their audiences. The firm has also launched an enterprise tool called Tubular Intelligence, enhancing its Tubular Audience Dashboard product, and offering a video marketing and intelligence software platform for publishers and brands of 'all sizes'.

New investment has been led by Canaan Partners, with participation from prior investors including FirstMark Capital and Lerer Ventures.

Tubular co-founder Allison Stern (pictured) comments: 'Tubular elevates our publishers and brands to the forefront of video. Our software and services provide the insight to create the right content, partner with the right talent, and target the right audience, which is essential to success in online video today.'

The San Francisco-based firm is online at: www.tubularlabs.com .