Social Media Management Platform Sprinklr Raises $40m

In the US, social media management specialist Sprinklr has closed a $40m Series D investment, which it hopes will fuel continued project growth of 300% year-on-year.

Founded in 2009 and based in New York City, the firm offers a range of social media tools for customer relationship, campaign and audience management, as well as for analytics and reporting. Alongside the new funding, the firm has announced a paid social media capability, which allows users to plan, execute, measure and optimize their Facebook and Twitter paid activities in the same environment as their owned and earned engagement.

New funding has been led by ICONIQ Capital, with participation from existing investors Battery Ventures and Intel Capital.

Ragy Thomas (pictured), CEO of Sprinklr, comments: 'The social age demands that brands manage experiences across every touchpoint - every team, department, division and location. The launch of paid and the series D, led by some of the most influential sources of capital in the world, sets Sprinklr up to continue on our tremendous growth path.'

In February, Sprinklr acquired social media and brand analytics firm Dachis Group, which uses a proprietary big data platform to help marketers gather and understand their customers' social media conversations in real-time.

Web site: www.sprinklr.com .