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The Worldwide Research Market
ESOMAR's latest global market research study shows that the total market for market research worldwide in 2001 was US$15,890 million or €17,756 million.
The USA accounted for 39% of the total world market and the EU 37% in the year 2001. This compares to last year's breakdown - when the USA accounted for 39% of the total world market and the EU 36%. Meanwhile, Central and South America's share of the world MR market has stayed the same at 5% and the Asia Pacific share has fallen from 14% to 13%. For the first time, an estimate has been made for the Middle East and Africa market at 1% of world share.
The rate of growth is affected by the exchange rate of almost all currencies against the US dollar. If measured in dollars, the market grew by US$435 million or 2.8% over 2000, but when measured in Euros, the year on year increase was €980 million or 5.8%.
These rates of growth are substantially below the two previous years. Indeed as US inflation was 2.8% in the year 2001, there was no growth at all in real dollar terms.
Looking at growth in major regions in local currency, the US grew by 4% and Europe by 7% in local currency. It is therefore fair to estimate that the market research industry in these two regions, representing together close to 80% of worldwide turnover, grew by at least 5%.
The largest market for market research worldwide is the USA, followed by the UK and Germany. Together the top 10 countries account for 82% of the total world research market and the top five for 72% of all expenditure.
Further topline results of the ESOMAR Study of the Worldwide Market for Market Research are available at www.esomar.nl
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