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Adobe Adds Analytics and Modeling Features
Adobe has upgraded its Media Optimizer platform to include new predictive modeling algorithms helping clients optimize campaigns in real-time across search, social media and display.
The new version allows marketers to evaluate options to increase campaign performance; simulate campaigns and set budgets, with spend recommendations for desktop and mobile; and make real-time adjustments to search marketing bids according to device type, geolocation, audience and time of day.
Adobe Analytics, which forms a key part of the company's 'Marketing Cloud' suite and grew out of the acquisition of Omniture in 2009, has also been upgraded, adding a real-time event 'firehose', decision trees for predictive marketing, Apple iBeacon support and enhancements to the mobile module added last year.
Web site: www.adobe.com .
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