Former AMR Execs Launch New Company

In the UK, Jim Easton, former CEO of customer and market insight specialist AMR International, has launched a new consulting firm, Plural Strategy Group, focusing on media, events, agribusiness and software markets.

Joining Easton in the new venture are founding partners Jonny Baynes and Phil Stone, both of whom previously served as Associate Directors at AMR.

The new group is based near Bond Street, in London, and includes growth strategy, commercial due diligence, data strategy, pricing and analytics services in its offer.

Web site: www.pluralstrategy.com .