NUVI Co-founder Moves into CEO Role

In the US, social media analytics specialist NUVI has moved Chairman and co-founder Keith Nellesen to the role of Chief Executive Officer, replacing David Oldham, who takes a seat on the firm's Board of Directors.

Lindon, Utah-based NUVI offers real-time social media listening, engagement and reporting. Its platform analyzes data from sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than three million RSS feeds. Resulting data is presented visually as a display of conversations, measuring influence and sentiment.

Nellesen (pictured) began his career in public accounting, before co-founding home security and energy conservation firm Vivint, where he was the CFO and President until 2009. He then co-founded MoneyReef, a financial management application company, and oversaw its acquisition by MoneyDesktop; and set up NUVI in 2011.

Commenting on the management changes, Nellesen said: 'David's extraordinary vision, passion and leadership catapulted NUVI to this first stage of organizational growth, and we are grateful for his contributions. I look forward to taking a more active role to drive innovation and guide the company into its next phase of incredible growth.'

Web site: www.nuvi.com .