Ad Analytics Firm Yieldex Opens in London

US ad analytics and trading tools provider Yieldex has opened of an office in London, and appointed ad industry veterans Mark Williams and Nigel Edmund-Jones to kick-start its European business.

Yieldex provides digital ad forecasting, analytic pricing and trading tools for publishers and advertisers, who can also use the company's marketplace YieldexDirect to buy and sell targeted inventory.

Williams, who becomes Commercial Director, previously worked at AOL Networks where, as EMEA Director of Marketplace by AdTech, he led that ad platform's European rollout to publishers and advertisers. Edmund-Jones, who is joining as Director, Publisher Solutions, was formerly Director, Publisher Services at the Rubicon Project, and held digital advertising positions with Haymarket Consumer Media and News International.

Yieldex CEO Andy Nibley (pictured) comments: 'Our business in Europe has grown steadily for the past few years, and the time is right for a more formal presence. Mark and Nigel have the perfect mix of sales experience on both the advertiser and publisher side to lead our growing EU team.'

Web site: www.yieldex.com .