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Shopzilla Combines Offer in New Connexity Unit
US-based retail price comparison and online ad service Shopzilla is combining its AisleA and BizRate Insights services along with other elements in its portfolio into a new division, which will take the name Connexity from the media buying platform is acquired earlier this year.
AisleA is an audience targeting service launched in Europe a year ago, while BizRates offers customer surveys to online retailers. The two will still be available separately, but will also be integrated into Connexity, to enable clients to bid for space and place targeted ads online.
CEO Bill Glass, quoted on www.internetretailer.com , said of the move: 'We have invested substantially in data science to build out a complete set of audience segments for advertisers. This capacity, combined with our programmatic media buying platform, enables Connexity to deliver targeted audiences at scale.'
Los Angeles-based Shopzilla, which is owned by Symphony Technology Group, claims to be the third-largest shopping search engine worldwide. Web site: www.shopzilla.com .
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