Consumer Data Firm Krux Lands $35m Investment

In the US, consumer data management specialist Krux has raised $35m in Series B funding, which it will use to expand its global sales and support teams, and for research and development initiatives.

San Francisco and New York-based Krux, which was founded in 2010, offers a platform for the collection, management and analysis of raw consumer and audience web data. Users can create dynamic segments based on behavior, demographics, search words or third party data, for use in real-time targeted advertising.

The firm's latest funding was led by SAP Ventures, with support from new investors Time Warner Investments, Visionnaire Ventures and Temasek; and existing investors Accel Partners, IDG Ventures and The Entrepreneurs Fund. It brings the total raised to date to $50m.

CEO and co-founder Tom Chavez (pictured) comments: 'Data management is fast becoming the center of the enterprise marketing stack. With the support of our original and new investment partners, we will gear-up aggressively to address this significant marketplace opportunity.'

Web site: www.krux.com .