Brass Insight Becomes Trinity McQueen

UK-based Brass Insight has changed its name to Trinity McQueen, as part of a management buyout by its Joint MDs Anna Cliffe and Robin Horsfield. The rebrand will move it away from its former parent firm, marcoms agency Brass.

Launched in 1997 as a division within what was then known as Brahm, the newly re-branded Trinity McQueen employs more than 30 people at offices in London and Leeds, and has a turnover of £4m. The firm offers ad hoc and continuous research for clients in retail, grocery, fmcg, youth, education, digital, tech, brand, communications and B2B.

Cliffe (pictured) joined Brass as Head of Insight in 2000, having previously served as an Account Manager at Research International; while Horsfield joined in 1997 after a stint at McCallum Layton.

In a statement, the pair said: 'Our business is in a very different place to where it was a few years ago: we've invested in new services, doubled our turnover and expanded our operations in London and Leeds. A new identity is crucial in supporting our strategy of entering new vertical sectors and extending our international footprint.'

Web site: www.trinitymcqueen.com .