Data Liberation Hires Vision Critical's Boote

In London, former Vision Critical exec Amanda Boote has joined MR technology consultancy Data Liberation in the newly created role of Director of Sales & Marketing.

Established in 1992, Data Liberation offers knowledge management systems and data visualisation tools for use in customer and employee satisfaction, segmentation and mystery shopping programmes across all sectors.

At Vision Critical, Boote (pictured) was European Business Development Director for the FMCG and retail sectors. Prior to this, she was EVP Global Accounts at GfK, and she worked at Synovate as UK Business Development and Global Key Account Director. She has also worked for boutique film and entertainment research agency First Movies.

Earlier, Boote held clientside roles as International Market Research Director of Warner Home Video, and at Findus, Unilever, Premier Foods and Avon Cosmetics, having begun her career as a graduate trainee with Smith & Nephew.

MD Chris Morgan comments: 'Amanda's appointment signals an exciting time for Data Liberation. Her considerable knowledge and experience, her excellent track record and her insight will be key parts of our future business development and strategic direction. I look forward to the new clients and projects that Amanda will bring.'

Web site: www.dataliberation.com .