Lieberman Adds Emotion Analytics from Beyond Verbal

US-based Lieberman Research Worldwide has integrated Beyond Verbal's emotion analytics technology with the services of its Pragmatic Brain Science Institute, which fuses traditional research techniques and new approaches to provide a holistic understanding of consumers.

With headquarters in Tel Aviv, Israel, Beyond Verbal has developed software which can gauge human emotions by listening to the tone of a voice, regardless of language. This software, which will be offered as an API-style cloud-based licensed service, uses ten-to-fifteen second clips of speech, analyses voice modulation, and seeks specific patterns in the way people talk. This is used to understand emotions like anger, anxiety, happiness or satisfaction, and pick up nuances in mood and attitude, as well as decision-making characteristics.

The Institute will combine Beyond Verbal's technology with its existing portfolio of brain science tools and techniques based on social, motivational, evolutionary psychology, and behavioral economics.

Lieberman President Jeffrey Reynolds (pictured) comments: 'Implementing new technologies is our biggest initiative internally, and it's exciting that we can work to pioneer the use of emotions analytics within the market research industry. We want to continue to lead market research space with our Pragmatic Brain Science Institute and adding new technology such as Beyond Verbal will allow us to stay on the forefront.'

Web sites: www.lrwonline.com and www.beyondverbal.com .