Cello Adds Tools to Pulsar Social Media Offering

Cello's social media intelligence division Pulsar has launched a customer care and publishing platform called FLOW and a social media enterprise analytics tool called TEAM.

Social media research platform Pulsar TRAC was launched last year by Cello's co-creation agency Face, to enable companies to map brand audiences, track how content spreads, and manage their teams to engage with customers in social media. Pulsar FLOW will offer clients the option to manage all social media channels from one place, and co-ordinate large social media customer care teams using automatic workflow management, prioritisation and categorisation features.

Pulsar TEAM, which tracks and manages activity on companies' internal collaboration platforms, enables larger organisations to manage internal collaboration, identify influencers, and find out what content and resources teams are sharing the most.

Francesco D'Orazio (pictured), VP Product at Pulsar, comments: 'In the true spirit of co-design we created both products working very closely with our existing customers to ensure they meet the real needs of the organization. We are looking forward to keep pushing the boundaries of the social media data industry with our upcoming releases on the Pulsar platform.'

Web sites: www.cellogroup.com , www.facegroup.com and www.pulsarplatform.com .