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Yankee Group Offers China Expertise
The Yankee Group has just opened its China Market Strategies practice aiming to provide comprehensive, on-the-ground market knowledge essential for businesses trying to make sense of this complex but vital market. The practice has been opened in association with China's oldest independent telecom, media and technology research company, BDA China.
Mark Robertson, Yankee Group Senior Regional Vice President Asia-Pacific commented, 'The world's biggest subscriber market, China is also one of the most challenging markets in which to conduct business. Unreliable statistical information, a rapidly changing regulatory regime, and an opaque business culture combine to often obscure the tremendous opportunity that China represents. Our new China Market Strategies Planning Service can clarify that opportunity and provide our clients with the information they need to formulate strategies to successfully address the market.'
China Market Strategies aims to address all aspects of China's communications sector: from fixed-line communications and the wireless/mobile market, to networked business strategies and regulatory trends.
BDA China is a leading independent telecom, media, and technology research and consulting firm in China. BDA has advised many Fortune 500 companies in the sector on their China strategies, as well as assisting institutional investors to analyse and value the China opportunity.
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