Nielsen Gives 'Omni Channel' View of Chinese Consumer

Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior.

The new tool gives marketers and brands information about product category performance, as well as consumer insights. Nielsen says users will be able to understand which consumer demographics and geographies are growing online, and how these compare with consumers' off-line purchases.

Yan Xuan (pictured), President of Nielsen Greater China, comments: 'Our vision is to change how companies can market, sell and compete. By combining Nielsen and Alibaba's information, we will help companies reach better answers to critical questions about which shoppers to reach, with what products, while optimizing their marketing and sales investments.'

Web sites: www.nielsen.com and www.alibaba.com .