RPA and YOYO in Panel Partnership

Tokyo-based Research Panel Asia (RPA) has partnered with mobile rewards platform YOYO Holdings to offer panel coverage in the Philippines and additional access to panellists across Indonesia.

YOYO targets prepaid mobile phone users through its 'Candy' rewards platform, inviting them to participate in research surveys and in-store promotions. The tool is currently available in the Philippines, Indonesia and Thailand, and has around 250,000 registered users.

RPA will now gain exclusive access to YOYO panels, and will recruit and manage panellists through its 'surveyon Partners' (SOP) platform. The deal adds to RPA's existing coverage of more than two million panelists in Japan, China, South Korea, Taiwan, Hong Kong, Indonesia, Vietnam and Singapore.

RPA CEO Toshiki Sano (pictured) comments: 'RPA's goal is be our clients' go-to partner for local insights into the developed and the developing countries of Asia, and this partnership with YOYO is an exciting step in that direction.'

Web sites: www.researchpanelasia.com and www.yoyo-holdings.com .