Capillary Raises $14m for Retail Insights Platform

In Singapore, retail customer engagement specialist Capillary Technologies has closed a $14m Series B round of venture financing, which it will use to enhance its cloud-based insights-driven marketing platform.

This platform has been developed to help retailers manage their customer data, gain insights, and personalize engagement across multiple channels. In addition, Capillary's Intelligent Customer Engagement (ICE) suite of software integrates social media and mobile experiences into any e-commerce platform or point-of-sale device from legacy terminals to the latest POS devices, mobile tablets, and online shopping platforms.

New funding was led by Sequoia Capital and Norwest Venture Partners, and adds to the $17m of Series A funding the firm received in 2012.

Aneesh Reddy (pictured), co-founder and CEO, comments: 'Continued funding by both Sequoia and NVP is a vote of confidence in our vision and continued traction in the marketplace. By harnessing the power of Capillary's Intelligent Customer Engagement Suite, retailer marketers are forming successful and personalized relationships with their customers based on insights from our customer analytics platform across multiple channels.'

Web site: www.capillarytech.com .