Nielsen and Pointlogic Team for Ad Effectiveness Offer

Nielsen has teamed up with marketing modelling specialist Pointlogic, to develop 'next-generation' media planning and inventory management solutions for ads across TV, online and mobile.

Rotterdam-based Pointlogic specializes in business analytics for the marketing sector, combining research, analytics and software deliverables. Through the partnership, Nielsen's data assets, analytics and predictive solutions including Online Campaign Ratings and Buyer Insightswill be combined with Pointlogic's software to deliver new tools.

Pointlogic CEO Peter Kloprogge (pictured) comments: 'It is our mission to provide decision support software enabling our clients to become better performers in the very complex environment of consumers, media and brands. We are delighted and proud of the strategic alliance with Nielsen which will allow us to fulfil our client's goals in planning and implementation.'

Web sites: www.nielsen.com and www.pointlogic.com .