Intent Media Shows It, with $22.7m Funding Win

Ad targeting firm Intent Media has closed a $22.7m Series C financing round, which it will use to fuel its global expansion plans.

The New York-based firm measures consumers' real-time intent based on their individual browsing behaviour, and then uses this information to deliver personalized, targeted ads. In addition, its predictive analytics promise retailers the ability to adapt site experiences in real-time, based on what will yield the most value from every visitor. At present the technology is used by travel publishers, but the firm now plans expansion into new markets.

New funding was led by Insight Venture Partners, with participation from existing investors Matrix Partners and Redpoint Ventures. The investment will be used to open an office in London, while continuing to build its partner and advertiser base across Europe. In addition, the firm will use the funding to expand its team of engineers and data scientists.

CEO Richard Harris (pictured) comments: 'We have a unique proposition - that risk-mitigated advertising enables travel retailers to generate more money from their visitors - and it's clearly resonating in the market. Insight Venture Partners has deep experience in our space and will help us scale the business globally.'

Web site: www.intentmedia.com .