ChoiceStream Wins Funds, Debuts Campaign Dashboard

In the US, programmatic media-buying specialist ChoiceStream has launched cs.Console, an interactive dashboard and analytics portal for tracking live ad campaigns.

The launch adds a self-service option to the firm's demand side platform (DSP), allowing clients to log in and view characteristics and geographies of consumers responding to ads, including details of the best-performing audience segments and engagement rankings across designated market areas (DMAs).

CEO Eric Bosco (pictured) comments: 'Not only are our algorithms adapting to new variables in real-time, but our partners can as well. Our aim here is to share insights that our machine learning system picks up as campaigns progress.'

Online at www.choicestream.com , the company last week announced it had raised $7.5m in Series B funding, led by New York City-based Fred Alger Management; and would use it to grow its programmatic advertising business.