Launch for Video Measurement Firm Conversion Logic

In the US, Trevor Testwuide and Alison Lohse, who previously worked at marketing intelligence firm Visual IQ, have launched Conversion Logic, a firm specialising in cross-platform video measurement.

Testwuide was previously Regional VP Sales at Visual IQ, while Lohse worked there as VP, Channel Sales, having previously held senior roles at Razorfish and Starcom MediaVest. The pair say their new Santa Monica, California-based firm offers a cross-channel attribution platform for delivering video and digital media performance insights. User level data is collected, analysed and activated using a proprietary scientific approach that determines which media placement is most likely lead to conversion.

Commenting on the reasons behind the launch, Testwuide said: 'The company's purpose is to drive deeper insights through advanced data science, and to inform our clients with the most intelligent, accurate and actionable video insights available on the market today.'

Web site: www.conversionlogic.com .