Nielsen Catalina and FourthWall in STB Data Deal

Shopper insights specialists Nielsen Catalina Solutions (NCS) is combining its data on what consumers watch and buy, with set-top-box (STB) data from FourthWall Media, in order to extend its single-source panel for CPG marketers.

NCS links advertising with retail sales by integrating data from Nielsen's TV panel and cable set-top-box homes with shopper data from more than 70 million households. Through the new partnership, NCS will gain access to FourthWall Media's nearly one million new cable set-top-box households, and expand its own existing single-source panel to 1.4 million households, reaching 4.7 million viewers across three million devices. This, NCS claims, will enable measurement of smaller TV networks and programs, as well as more niche brands.

Mike Nazzaro (pictured), NCS CEO, comments: 'We continue to invest in methodologies, new solutions and collaborate with innovative companies like FourthWall to improve the benefits of our offerings. The alliance with FourthWall provides better reliability, stability and predictability to our clients.'

Web sites: www.ncsolutions.com and www.fourthwallmedia.tv .