Windsor Circle Wins $5.25m for Purchase Data Platform

In the US, customer retention specialist Windsor Circle has raised $5.25m in a Series B round of financing, which it will use to extend its technology, launch into new verticals, and expand both its team and marketing efforts.

The firm's retention automation platform provides access to ongoing and historical analysis of customer, product, and purchase history data, through which it provides retailers with more than 70 charts, graphs, and reports offering information about customer lifetime value, retention metrics, and segmentation. Using this data, the firm sets up campaigns using predictive customer analytics for product recommendations which are triggered by consumer purchase behaviour.

The new funding has been led by Comcast Ventures, with participation from existing investors IDEA Fund Partners and Triangle Angel Partners. In addition, AOL founder Steve Case added $100k to the funding round.

CEO Matt Williamson (pictured) comments: 'The modern marketer needs both data science and automation in order to personalize content and delight the consumer. We are constantly working to improve and augment our retention marketing technology and software in order to help retailers keep their customers, and this new funding both validates and enables our vision.'

Web site: www.windsorcircle.com .