All Global Integrated into Lightspeed

WPP's healthcare data company All Global has been integrated into the group's online panels specialist Lightspeed Research, allowing combined access to general population panels and physician and payor panels.

All Global, which was acquired by WPP in 2007, has offices in London, New York and Baltimore from where it provides healthcare research services for global research companies and agencies across Europe, North and South America and Asia Pacific. Using a combination of research methodologies - qual and quant, online and traditional - All Global's reach expands to more than 450,000 GPs and specialists worldwide.

Through the integration, All Global's healthcare focused services will be combined with research led by Lightspeed company GMI (Global Market Insite). Lightspeed Research President and Global CEO David Day (pictured) says the move is 'an exciting and natural progression in our strategy to provide our clients with a complete view of their markets in a connected world.'

All Global was previously led by CEO Tony Burke, who left the company this summer to 'pursue other opportunities'. A spokesperson for Lightspeed Research confirmed to DRNO that the firm is actively looking for a replacement.

Web sites: www.lightspeedresearch.com , www.gmi-mr.com and www.allglobal.com .